AOTO Officially Introduces its New Visual Identity

DATE:3 September, 2019

AOTO has officially begun to adopt the new organization visual identity (VI) since 1st Sept to upgrade the company's image and catch up with the trend of this age. The new VI deeply reflects AOTO's “intelligent+” development strategy for the future 20 years. It also emphasizes the international vision and customer- oriented value.

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English Logo

Aoto English Logo

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English/ Chinese Logo

Aoto English Chinese Logo

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Aoto English Chinese Slogan

VI Implication


The new VI combines the word and the icon. It adopts the flat design, which is in line with the international mainstream logo design concept, reflecting the company's development direction of rooted in China and international scope.


The letter 'A' represents 'Aced', it is also the initials of 'AI', means that AOTO is not only the leader of the LED industry, but also the advocator and promoter of the machine learning technology. AOTO will change people's lifestyle in the future 20 years with its intelligent technology.


The solid capital 'A' and 'T' express the company's new slogan 'Attractive Technology', aiming to make life more convenient and brighter. The high-quality product will attract people and fully experience the charm of AOTO technology.  


The two capitals 'O' is composed of a dotted matrix symbolize a pair of pupils of human, as well as a telescope looking forward.

Expanding the horizon of mankind's future is the mission and passion of AOTO.


Each 'O' consists of 1080 dots, which means 1080 high definition. Its circular structure symbolizes perfection and harmony. It is not only the spirit of AOTO's 'Endeavor to Perfection', but also the unremitting pursuit of 'serving customers, seeking common development'.


The brand color is blue, representing innovation and technology. Innovation is the eternal driving force of AOTO. Also, it is the foundation of AOTO's development around the world.

As a company that has experienced 26 years' development and challenge, AOTO always focuses on customer relationships and insists on technology-oriented development direction. 'Attractive Technology'- Intelligence will change the future. The “intelligent+” AOTO will make a mark in history as it brightens the world.

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